Insights: Analytics Dashboard

The Analytics Dashboard is the primary analytics interface within Levo Insights. It provides a high-level, real-time view of your site’s traffic, user behavior, and engagement patterns.

All data is collected securely through server-side tracking, ensuring accuracy and preventing interference from ad blockers. Additionally, bot traffic is automatically identified and excluded from key metrics, resulting in clean and reliable insights.

Access & Navigation

• Open your workspace dashboard

  

• Use the left-hand navigation panel

• Locate the Insights section

  

• Select Overview from the available dashboards (Overview, Pages, Users, Visits)

  

• Quick Navigation Tip

  • Press F to focus the search bar and quickly jump to any section

    

Global Dashboard Controls

These controls allow you to customize your analysis view:

• Date Range Selector

  • Choose preset ranges (e.g., 7 days to 3 months)

  • Or define a custom time period

    

• Domain Filtering

  • View combined data across multiple domains

  • Or isolate analytics for a single site

• Dimension Filters (Add Filter)

  • Filter the dashboard by:

    • Country

    • Browser

    • Device

    • Traffic source

    • Campaign parameters

  • Filters remain applied across the entire dashboard

• Quick Filtering

  • Click on any value within a widget to instantly apply it as a filter

Core Stat Cards

Seven critical performance metrics sit prominently at the very top of your dashboard. They display the current period's total value alongside a percentage change versus the previous period to instantly highlight trends:

• Visits: Your true total sessions. Bot traffic is rigorously excluded from this number (though the bot count is quietly displayed separately for context).

• Organic Visits: The percentage of traffic arriving via organic search sources, displaying a clean organic vs paid split.

• Pages per Visit: The average number of unique pages a user views during a single session (bounced sessions are intentionally excluded from this average to prevent skewed data).

• Actively Browsed: Tracks real user engagement time by intelligently ignoring idle or inactive periods.

• Scroll Depth: The average percentage of the page your visitors scroll through before leaving.

• Bounce Rate: Calculates single-page sessions where the user departed within 10 seconds. (Note: The directional trend indicator is cleverly inverted, as a lower bounce percentage is a positive win!)

• Page Load Time: Tracks the critical performance health of your infrastructure natively, measuring precise window.onload and First Contentful Paint metrics in seconds.

• Live Users: A dedicated, pulsing real-time card confirming exactly how many visitors are actively browsing your site right now.

Data Visualization Widgets

The dashboard includes interactive widgets for deeper analysis across trends, content, and user demographics.

1. Trend & Journey Widgets

• AI Insights (Levo Intelligence)

  • Automatically analyzes data to highlight key patterns and anomalies

• Insight Categories

  • Filter insights by:

    • Growth

    • Engagement

    • Opportunities

    • Risks

• Total Visits Over Time

  • Displays traffic trends over selected periods

  • Breaks down traffic by source

• User Growth

  • Compares new and returning users

  • Helps measure retention and long-term engagement

2. Content & Source Widgets

• Popular Pages

  • Lists top-performing pages by visit count

  • Clicking a page filters the dashboard

• Traffic Source

  • Shows where visitors originate from

  • Includes:

    • Referrers

    • Channels

    • Ad sources

    • UTM parameters

3. Demographic Widgets

• Geographic Distribution

  • Displays user locations by country or city

  • Includes language insights

• Device Breakdown

  • Compares usage across:

    • Browsers

    • Devices (desktop, mobile, tablet)

    • Operating systems

• Bounce Rate by Dimension

  • Breaks down bounce rates by:

    • Channel

    • Device

    • Country

    • Language

  • Helps identify underperforming segments