While the main Insights dashboard offers a high-level overview of your workspace, the Pages tab functions like a high-resolution microscope. It isolates performance data down to a single URL, enabling precise, in-depth content analysis.

Selecting a Target Page

The Page Selector

Use the dropdown in the top navigation bar to select a specific URL. Once selected, the entire dashboard dynamically updates to reflect metrics for that page alone—providing a true, isolated view of its performance.

Quick Pivoting

You can jump into page-level analysis instantly. From the Overview dashboard, simply click any URL in the Popular Pages table to open the Pages tab with that page pre-selected.

Tracked Metrics & Visualizations

The Pages dashboard uses the same powerful widget system as the main dashboard—but everything is scoped to your selected URL.

1. Core Page Statistics

These stat cards provide a snapshot of the page’s performance:

• Visits & Organic Split
  Total sessions for the page, with a breakdown of organic traffic.

• Pages per Visit
  The average number of additional pages users visit after landing here.

• Engagement Tracking

  • Actively Browsed Time: Measures real engagement (excluding idle time).

  • Scroll Depth: Shows how far users scroll down the page.

• Bounce & Load Times
  Highlights performance issues such as slow load speeds or high early exit rates (e.g., within 10 seconds).

2. Diagnostic Widgets

These tools help you understand why a page performs the way it does:

• Traffic Source
  Identifies which channels, referrers, and UTM campaigns are driving traffic to this page.

• Geographic Distribution
  Shows where your audience is coming from—by country or city.

• Device Breakdown
  Analyzes performance across browsers, operating systems, and device types.

• Bounce Rate by Dimension
  Breaks down bounce rate by segment (e.g., device, location), helping uncover hidden issues like high bounce rates on specific devices.

• Total Visits Over Time
  A time-series chart showing traffic trends, helping you spot growth patterns or decline.