Page Variants in Studio

Page variants are how personalization comes to life on individual pages. You can create separate versions for specific countries or languages while maintaining the same URL. Levo automatically detects visitor location and language to serve the appropriate version.

Page Type Classification

Three primary page types exist:

• Global pages: Visible to all visitors without country or language restrictions

• Country variants: Displayed to visitors from specific countries

• Language variants: Shown to visitors whose browser language matches

The global version serves as a fallback for unmatched visitors.

Two Management Locations

You can manage variants from the Pages list or directly within Studio.

The Pages list displays a Variations chip (a stacked icon with variant count) for pages with multiple versions. Clicking this chip opens the Variations panel showing the global page and all language/country variants organized by type.

Creating Variants

1. From the Pages List

1. Click Add Variant and select Country or Language

   

2. Choose from available options

   

3. The system creates a copy of the global page with specified targeting

2. From Studio

1. Use the Language and Country selectors in the top navigation bar

   

2. The Language selector shows the current language with options to add new variants

3. The Country selector displays global status or assigned countries

Country Variant Dialog

When creating country variants from Studio, a dialog offers two options:

1. Use Same: Associates the country without creating a new page copy

2. Yes, Create New: Duplicates current page content and opens in a new tab for independent editing

Note: Global pages can only use "Yes, Create New."

Navbar Display by Page Type

Variant Priority Logic

When a visitor arrives, Levo follows this sequence:

1. Detects country (via IP) and browser language

2. Country variant match → serve that variant

3. Language variant match → serve that variant

4. Both match → country variant takes priority

5. No match → serve global page

Management Operations

Deletion: Access the Variations panel to remove variants. The global page cannot be deleted.

Country targeting changes: Use the Country selector to remove the current country and add a new one.

Language targeting changes: Delete the existing variant and create a new one with the correct language.

Best Practices

• Build the global page first, then create variants for content-specific changes

• Utilize country groups to reduce individual variant creation

• Changes to the global page do not automatically apply to existing variants — manual synchronization is required

• Open variants in separate tabs for side-by-side comparison and content copying