Currently, even if an audience is visiting your website and consuming your content, only a small fraction will proactively contact you with enquiries. To bridge this gap, you need a proactive way to reach them. Gated content allows you to do exactly that by letting readers access a piece of information partially, requiring an action—such as providing an email address or phone number—to read it in its entirety.

What is Gated Content?

Gated content is a strategic mechanism where readers are permitted to access an article or a specific piece of information only partially. To unlock and read the content in its entirety, the visitor is required to perform a specific action. This action typically involves providing contact credentials, such as an email address or phone number, or performing a task like downloading an application.

1. Identifying Which Articles to Gate

It is important to note that not all articles should be gated. To maintain a positive user experience, you should only gate your most popular content.

By using website analytics, you can identify high-value candidates for gating based on two primary metrics:

• Most Popular Pages: Those receiving the highest volume of traffic.

• Scroll Depth: Pages where readers are sufficiently engaged to read deep into the article.

Which tool can help identify the high value pages?

If you have created your content using Levo.so, the platform provides exhaustive insights into visitor behaviour. You can monitor parameters such as:

• Time Spent: Exactly how long a visitor remains on each page.

• Session Analysis: Tracking where a visitor came from and their specific path through your website.

• Engagement Signals: Identifying if a visitor is copying text or returning to the site repeatedly. These insights allow you to make data-driven decisions on which pages will perform best as gated assets.

2. How to gate content Without Developer Help

Best Practices for Information Collection on a gated piece:

• Start with an Identifier: It is recommended to request an email address first, as this serves as a unique identifier for the visitor.
  

• Avoid Long Forms: Users are often deterred by lengthy forms. Start by collecting basic details like a name and email, and collect the remaining information later.
  

• Data Collection "In Parts": It is always better to collect the visitor details in stages rather than all at once. People get scared to share too much information about them.
  
  Tools like Levo.so help you to do this. Once a visitor provides their information, Levo.so continues to identify them on future visits. This allows you to enrich their profile by collecting details in stages rather than all at once.
  

• Value-Based Trust: Readers are more likely to provide their details if they believe the information will be used to serve them better.
  

• AI Profiling: Levo utilizes AI to profile your audience based on both the information they provide and their on-site behaviour.

Tool Recommendation: Levo.so

Levo provides a simple, intuitive workflow to make any content on your website gated. You have the flexibility to choose exactly what information you wish to collect from the visitor.

3. How to use visitor Information?

Capturing a visitor's contact credentials is only valuable when combined with an understanding of their interests.

By matching a visitor's details with the specific content they are reading, you gain a clear understanding of the specific problems they are facing. This allows for super-personalised re-engagement through:

• Targeted Newsletters: Sending information that is directly relevant to the reader’s interests.

• Personalised Emails: Contacting prospects with solutions tailored to the "Job to be Done" they were exploring on your site.

• Segmentation: Levo helps you segment your audience into different groups and tracks their engagement with the communications you send.

This data-driven approach ensures that when you do reach out, your message is relevant, timely, and builds upon the trust already established through your content.

By using this easy gated content strategy, you go beyond just counting pageviews. You start to understand the exact "Job to be Done" for each visitor. Instead of losing potential inquiries, a clear plan with tools like Levo helps you collect key information. This builds the base for highly personalized follow-up. Focusing on your top content and using progressive profiling keeps your website memorable. This way, visitors turn into quality leads that support steady business growth.