A common road block for many businesses - in scaling content online - is the technical difficulty of getting content onto their own website. People spend good time in deciding topics, drafting the perfect article - and then end up posting that on LinkedIn. What follows is a momentary spree of approciation and likes - and then it sort of vanishes.

The main problem with this approach is that these articles rarely convert to business. And for them to - one has to regularly write and publish. To be on top of the news feed.

A true business person would quickly understand - this is a low ROI activity.

Using tools like Levo.so lets you publish your article right on your website. This way, it’s always available. You can keep sharing it with others, and it will appear in search results—reaching the people who are really your target audience - not your school friends and 50 others!

DIY Blog Editor - Add all kind of information you want

The primary advantage of using a dedicated editor like Levo.so is the speed of execution. You can publish articles in minutes and edit them anytime using a simple DIY interface. This gives you full control over your content without needing technical help or waiting for developers. Whether you want to fix a typo, update info, or add new ideas, the easy-to-use platform lets you keep your articles fresh and relevant quickly.

The interphase is as easy as posting on social media. Thus reducing the wait to zero.

Editor allows you to have formatting and various media options.

Publish on subfolder (website.com/blog) not Subdomain

Unlike other platforms like Ghost, that host blogs on subdomains (e.g., blog.website.com), Levo.so publishes articles on subfolders (e.g., website.com/blog).

This is important for several strategic reasons:

• SEO Priority: Google gives higher ranking priority to articles published directly on your website compared to those on subdomain, social media or external platforms.

• Capturing ROI: It is a natural tendency for people to visit the homepage of the website they are currently browsing. By using a subfolder, you ensure that traffic remains on your main domain, preventing the loss of sales opportunities.

• Brand Consistency: With Levo.so, you can match the theme and navbar of your blog page - with the rest of your website. You can also place your products between the articles - thus converting readers into buyers.

  Your articles will seamlessly match the rest of your website’s design, creating a unified brand experience even if your main site is built on another platform like Webflow, Wix or Wordpress.

World’s Fastest load times

It’s crucial that article pages load quickly to keep the bounce rate low. Also, faster pages bring in an unfair advantage in terms of SEO.
For Google to deliver a good experience to its customers, it ranks faster pages higher.

When using Levo.so, you dont have to worry about the page load times. Its pre-optimized architecture ensures that your pages have a page speed score of more than 80 on desktop and more than 70 on mobile. (Fastest in the world).

Optimised for Mobile view

70% of users access content via mobile.

Here is an insight - when you write articles - it is on laptop but people read it on their phones. Therefore, it is important for articles to open in a readable way on mobile. With Levo.so, all pages are optimised for - laptop, tablet and mobile view.

Having multiple blogs for multiple target segments

Sometimes, businesses cater to more than one customer segment, which requires a thoughtful approach to content creation.

Take Airbnb, for example — it serves two very distinct groups: travellers looking for unique stays and hosts wanting to list their properties. Because these audiences have different needs and interests, Airbnb benefits from crafting separate articles tailored specifically to each group.

By organizing content so that travellers see articles focused solely on their travel experiences, tips, and destination guides, and hosts can access helpful advice on managing listings, pricing, and guest interactions, the platform creates a much more personalized and engaging user experience.

When readers find content that speaks directly to their needs and challenges, they’re more likely to stay on the site longer, explore more pages, and come back again. This strategy not only enhances user satisfaction but also boosts overall engagement metrics for the website.

In practice, this might look like dedicated blog sections or filtered article feeds that automatically show travellers only travel-related content and hosts only hosting-related content.

Using this kind of segmentation makes the information flow smoother. It helps users quickly find what they need without any distractions. Thus increasing engagement.

Levo.so allows you to manage multiple blogs for different target segments. For example, a company like Rezovate.com caters to - factories and architects. They have 2 kind of blogs -

1. "Blogs for Industries" specifically for factory owners and

2. "The Drafting Table" for architects.

This ensures that your content is always relevant to the specific visitor's needs.

With Levo.so, you can add as many blogs to your website as you want..

It’s also helpful to recommend other articles at the end of each post. This encourages readers to stay on your site longer.

Understand visitor insights

When you post on social media, they own your audience data. With Levo.so on your website, you own the data

levo.so allows you to have a transparent view of - what happens when someone visits your website or reads a specific article.

One can view all of the following information on your dashboard:

How many visits are there on which article?

What is the source distribution - what are the channels through which most visitors are coming

What is the location - city and country of the visitors

What is the primary language of your visitors?

Detailed journey of each visit - when one came on a article page - how much did they read? Did they copy any information? Did they visit any other pages of your webiste after that?

All these insights - give you transparency to visitor behavior and are also helpful in driving business decisions.

For example, which geography should be targeted next, do we need to write content in another language etc.

Write Multilingual Content

SEO “experts” will tell you that article writing and SEO does not work in non-english speaking geographies like - Europe (except UK) and middle east.

They cant be more wrong!

How will visitors come if we dont speak their language? Sounds common sense right? But still 98% content is available only in english. Why? Because they dont have the infra to write in a different language.

However, levo.so makes your website multilingual. You can create localised pages. Levo.so will detect their main language - and then speak to them in it. It’s built in AI also helps you to create pages 200+ languages.

This is one big whitespace and if you write multilingual content - it is going to be one big competitive advantage.

Convert Readers to business Leads

The ultimate goal of your content is to acquire leads right?

Levo.so includes a built-in workflow for Gated Content.

i.e. you can show them only half the article, unless they do a particular action. For ex - entering their email id, or installing an app or filling a form.

This helps you to drive action through high value content.

The best way to do this is to get insights on you most popular articles - and then gate them.

This way, you have information to re-target them. Thus resulting into future business.